Online Privacy Policy

This Online Privacy Policy (“Policy”) explains what personal information is collected through our websites and online services, how that information is used, to whom it’s disclosed, and how it’s safeguarded. Unless indicated otherwise, this Policy applies only to personal information collected through the websites, microsites, mobile applications, and other online services of the La Senza brand and lines of business that expressly adopt, and display or link to, this Policy (collectively, the “Services”). By “personal information” we mean information that relates to you, an individual user of our Services, including information that can be used directly to identify you (including name, home address, and email address), as well as other information (like tastes and preferences) when coupled with your identifying information. We refer to contacts on the site.

This Policy answers these questions:

What information is collected and how is it used?

How is technology used to serve our advertisements on other online services and what choices do you have?

How do our Services interact with third-party services and content?

What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?

What choices do you have over how your information is used?

How do you update your personal information?

How do we secure your information on our Services?

Where is personal information stored and processed?

Whom should you contact with questions or concerns?

When was this Policy last updated?

What information is collected and how is it used?

1. Information You Actively Provide through our Services

You actively provide personal information when you visit our Services to do all the things typically associated with online services. Examples of the personal information we collect include name, address, phone number, email address, personal preferences, payment card number, purchase and ordering information, demographic information, responses to survey questions, sizing information and any other information you choose to provide. 

This information is collected at various places on our Services: for instance, when you check out with your online order; engage with our mobile applications.

2. Information Your Devices Provide Automatically

a. Location Information

You may provide information about your location when you access or use our Services. For more details, please see “What choices do you have over how your information is used?”

b. Navigational Information

When you access our Services, your computer, phone or other device provides navigational information, such as browser type and version, service-provider identification, IP address, the site or online service from which you came, and the site or online service to which you navigate.

c. Device Information

You also provide information about the computer or mobile device used to access our Services, such as the hardware model, operating system and version, identification numbers assigned to your mobile device, such as the ID for Advertising (IDFA) on Apple devices, and the Advertising ID on Android devices, mobile network information, and website or app usage behavior.

d. Cookies, Clear Gifs and Similar Technologies

To better understand how you interact with our Services, we may collect information using cookies, clear-gifs (also known as web beacons or web bugs) and similar technologies. We deliver a customized experience and do not currently respond to “Do Not Track” signals of web browsers.

A cookie is a small amount of data that’s stored by your browser on your device. It’s used to do things like see how you navigate our Services, what you click on, remember you and your online purchases when you return, and recognize you and honor a special deal for you, when you redeem one of our offers from a third party’s site. This helps us improve and deliver our Services, provide better customer service, tailor and improve your online experience, and tailor offers to you based on your unique tastes and both your online and offline (e.g., in-store) interactions and purchase history.

A clear gif is a nearly invisible pixel-sized graphic image on a web page, web-based document or email message. It helps us do things like view the URL of the page on which the clear gif appears and the time the site, document, or email in question is viewed; and recognize you and honor a special deal for you, when you navigate from a third party’s site to redeem one of our offers that may have appeared there. 

In addition to cookies and clear gifs, we may also use device identifiers, web storage, and other technologies to collect information about your interactions with our content and Services.

The above technologies may be used to help us see which of our interactive experiences online users like most: for example, by keeping track of the number of times a video, widget, or other media is accessed or embedded on social networking sites; and on which social networking sites it is embedded, based on inquiries that are sent to our Services. Cookies, clear gifs, and similar technologies also allow us to associate your online navigational information, or purchases and interactions (both online and offline), with any personal information you provide (such as name, address, phone number, survey responses, and email address). We’ll associate this information to deliver products and services to you; to improve our business; to transact business; and to market our products and services on this and other online services, and through a variety of media like email, mobile advertising, and direct mail. As an example, we may use cookies to keep track of what you put into your shopping bag. That can help us contact you if your online session is disrupted in mid-purchase, resulting in an abandoned cart. The end result is a more personalized experience that’s tailored to your needs and tastes.

For information about your options with respect to cookies, see “What choices do you have over how your information is used?”

3. Purposes of Information Collection

We use personal information about you, which is collected through the Services to:

process your online orders;

open an online account at your request;

personalize your online and offline experience with content and offers that are tailored to your interests;

provide customer service, whether it’s responding to a request or following up on an order;

facilitate networks of online social activity centered around our products and services;

improve our Services, the manner in which offers are made on our Services, the purchase decisions of our visitors, and the interactions visitors have with our Services;

improve your experience with our Services: for example, through faster, better, smarter, and more customized online interactions;

enable you to interact with third-party content service providers, whether by linking to their sites, viewing their content within our online environment, or by viewing our content within their online environment;

or we may add you to our postal mailing list when you make an online purchase.

4. Information Others Observe or Collect through Technology

We evaluate and select third-party service providers to help us provide certain features on our Services and analyze our visitors’ preferences for us, through the use of such services as Google Analytics. These service providers may use some or all the technologies described above.

How do our Services interact with third-party services and content?

We link to third-party sites and services, or otherwise display third-party content through our Services. We do this for your convenience. We don’t endorse or generally have any affiliation with these third parties.

Here are examples of the types of third-party content and services available through or via our Services:

 Social Networking and other Third-Party Sites and Services

We may at times facilitate easy access to third-party sites and online services, like social networks and other services that host user-generated content. This may include easy click-through access, the ability for you to share content on third-party services, or even “single sign-on” to these services. The third-party’s privacy policy applies to any information or content you provide through these services.

What information do we share with third parties and our sister brands (or what information may they access because of the services they provide to us)?

What Information Is Collected and How Is It Used?

We may share information about you with third parties, as described below, and as otherwise described in this Policy:

1. Contractors

We use third-party service providers and contractors to help handle parts of our business because of their expertise, resources, or scale. They help us do things like fulfill orders, process payments, provide some customer service through chat features, monitor activity on our Services, serve surveys and provide analysis from the surveys (which could be combined with Services usage analytics), maintain databases, administer and monitor emails, administer and send mobile messages, serve ads on this and other Services, and provide consulting services. Contractors may also assist us in hosting microsites, mobile websites and mobile applications where you may provide personal information about yourself and others you know; and where they may observe information about you in the same way as described above (see What Information Is Collected and How Is It Used?)

2. Law Enforcement and Emergency Response

We may disclose specific information about visitors to our Services if we have a good-faith belief that it’s necessary or authorized under the law or to protect our customers, the public, or our business.

What choices do you have over how your information is used?

1. Location Information

You may have the ability to turn location-based services on and off by adjusting the settings of your Internet browser or mobile device or, for some devices, by revoking permission for our mobile apps to access your location information.

2. Cookies and Clear Gifs

Your browser may offer the ability to block or delete cookies from your device. Simply follow your browser’s instructions on how to block and clear cookies.

How do we secure your information on our Services?

We maintain administrative, technical and physical safeguards designed to protect the personal information we collect through our Services against accidental, unlawful destruction, loss, alteration, access, disclosure or use. We use tools that are designed to protect our Services. They include web application firewall, account authentication, account fraud protection, encryption for information sent over the internet two and from the Services, security software and malicious code protections.

While we implement the above security measures on our site, you should be aware that 100% security is never possible.

Where is personal information stored and processed?

Our employees involved in data processing and our servers are based inUnited States. We work with affiliated and unaffiliated service providers in the United States.

Whom should you contact with questions or concerns?

General inquiries

If you have general questions about our Policy, please feel free to contact us by letter or email at:

ATTN: Privacy Matter

E-mail: [email protected]

When was this Policy last updated?

This Policy was last updated on May 11, 2018.

Supplemental Privacy & Cookie Notice for Visitors from the European Economic Area

If you are accessing our Services from a member state of the European Economic Area (“EEA”), this Supplemental Privacy Notice applies to you in addition to our Online Privacy Policy. This Supplemental Privacy Notice does not otherwise apply to visitors who are accessing our Services from outside the EEA.

European Union Regulation 2016/679 of 27 April 2016, governing the protection of natural persons with regard to the processing of personal data and on the free movement of such data (“EU GDPR”), requires us to provide additional and different information about our data processing practices to data subjects in the EEA.

Cookies. We use the following web cookies and other information technologies to provide features on our web and mobile sites to users in the EEA, including cookies that deliver basic visitor experiences, fuller website experiences such as interactivity with third-party content, and our interest-based advertising on other websites.

The following types of cookies (and cookie technology) are enabled when a web or mobile user visits this website:

Data protection may be reached at: [email protected].

The legal basis for our processing of your personal data in connection with our Services is Art. 6.1(b) EU GDPR, which allows processing of personal data as necessary for the performance of a contract. When you access our Services, you form a contract with us based on our Site Terms, Conditions and Notices, and we need to process your personal data to respond to your requests, ship products to you and satisfy our obligations with respect to the other purposes listed in this Policy.

As exceptions, we rely on your consent with respect to cookies and direct marketing emails per Art. 6.1(a) EU GDPR, and legitimate interests under Art. 6.1(f) EU GDPR, especially with respect to situations where we must process your personal data to comply with applicable laws (as a U.S.-based company, we are subject to U.S. laws and must comply, just like EEA-based companies have to comply with EEA laws).

Recipients or categories of recipients of your personal data are employees of our company and affiliated and non-affiliated services providers who have a need to know.

When you access our Services, you transfer your personal data to the United States of America for which the European Union Commission has not yet issued an unlimited adequacy decision.

We will process and keep your personal information for as long as is necessary for the purposes set out in this Policy, for our legitimate business needs, and for compliance with the law.

You have a right to request from us these EU GDPR rights concerning your personal data: access to data; rectification of data; erasure of data; restriction on processing; objection to data processing; and data portability. You can exercise these rights by mail to [email protected].

If you have provided consent for direct marketing emails or other data processing, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

You have the right to lodge a complaint with a supervisory authority.

We do not use automated decision-making, including profiling, as referred to in Article 22(1) EU GDPR, that is, in a way that produces legal effects concerning you or significantly affects you. Our Services’ customization technologies and e-commerce processes are automated, but do not produce legal effects or affect you significantly as contemplated by Art. 22(1) or (2) EU GDPR.